TikTok vs Reels – How Do They Compare

The world of social media is in a consistent state of flux, with new and exciting platforms showing up every now and then. Nevertheless, only a several of them reach the degree of attractiveness usual for nicely-founded websites these kinds of as Fb or Twitter. 

Nonetheless, TikTok is 1 of the exceptions. Made as a end result of a merger with yet another well known app, Musical.ly, back again in 2017, it has due to the fact come to be just one of the most utilized social media platforms in the globe. At the stop of 2021, TikTok grew to become a more well known net domain than even Google. Now in 2022, TikTok has an huge lively userbase numbering a billion men and women and has been mounted around 3 billion times.

The natural way, such a huge achievement of a newcomer pushed the current brands to build their individual equivalents of TikTok. Some manufactured fully new applications, even though other individuals resolved to incorporate options to their existing services. Instagram selected the latter and launched Reels.

Both TikTok and Reels are some of the greatest phenomena of the social media planet and as these, deserve to be analyzed in detail. Go through on and join us as we review the two platforms side by facet and determine their impression on the social media promoting landscape.

How Do TikTok and Reels Look at With A single Another?

Irrespective of on the lookout really similar to each and every other, Tiktok and Instagram Reels are basically pretty distinct in several factors. In advance of choosing on which platform you must aim your endeavours on, it would be finest to understand these dissimilarities.


TikTok and Instagram are evidently focused on the youth. In accordance to the 2021 US survey unveiled by the Pew Investigate Middle, both websites take pleasure in the best range of customers in the 18-29 age team. Instagram is forward in this category. 71% of US grownups in that age array declare to use Instagram, whilst for TikTok, it’s merely 48%. Both sites have a little much more female users and appreciate a significant pursuing among the persons of colour.


Instagram, nonetheless, is most common amid folks whose cash flow is much more than $75,000, with a 47% following in that demographic group. On the other hand, TikTok’s use peaks in the group earning much less than $50,000. If your concentrate on audience is centered on the richest, Instagram Reels may well be a marginally far better option below.


TikTok is much more even when it comes to the places its end users dwell in. Though there is an 8% reduce in the number of rural people over the city facilities, it’s very little like the dropoff Instagram is experiencing. IG has 20% fewer users in countryside regions than in towns or towns. Due to the fact the divide on TikTok is a lot smaller, it is probable to be far better than Reels at reaching urban and rural audiences at the similar time.

TikTok Delivers Extended Video Content material

Both equally TikTok and Reels offered a 15-second time limit at the beginning of their existence. Due to the fact then, these two have noticeably prolonged the doable size of their video information. These days, Reels makes it possible for a highest of 60 seconds of movie to be posted. TikTok is considerably superior off below, as it progressively improved its time restrict from preliminary 15 seconds to an awesome 10-minutes for each video as of 2022.

This can be an significant element for sure promoting campaigns. It is not often possible to cram your advertising content into a minute-extended piece.

TikTok Delivers Far better Tunes and Video clip Modifying Choices

TikTok has a really comprehensive library of tunes that you can pick out from. What is more, you can even document and use your very own seems, or decide from all those other users developed. In this regard, Instagram Reels is a bit extra restricted, as it features a smaller collection of songs accessible.

TikTok wins all over again when it arrives to the video clip modifying possibilities. You can the two use the existing community filters or even increase your have. It also enables you to combine some of them at the very same time. Reels tends to supply only standard characteristics this sort of as solitary filters, incorporating or muting audio strains, and inserting texts, emojis, or gifs. On the upside, Reels also has an alternative comparable to the Tiktok duets, known as Remix.

Reels Is Superior When It Comes to Advertisements

Advertisements are among the most essential features of any marketing and advertising effort. And in accordance to an experiment operate by an ad style and design system Creatopy, Reels evidently wins in this place. The achieve of Reels adverts was a great deal higher in the amount of uncovered buyers and impressions. Likewise, the amount of simply click advertisements created was also even bigger when utilizing Reels, earning it a a lot more suited system to use for enterprise homeowners, no issue whether or not they are jogging an eCommerce site, media getting company, or producing application to assistance organizers take care of functions simpler.

Although the CTR was the exact, the two CPC and CPM values had been much worse for the TikTok. For case in point, Reels CPC was in excess of 7 US bucks much less, standing at about $28. TikTok’s CPM price was in excess of 2.5 occasions larger than the outcome Reels acquired. All in all, it seems that adverts on Reels are not only additional powerful but also noticeably less costly. It’s even far more amazing if you take into account the value for every 1k people achieved – TikTok was about twice as highly-priced as Reels below.

Both equally TikTok and Reels Have a Significant Impact on Social Media Advertising

It is secure to say that both of these offer you massive rewards to any marketers keen to consider them. The existence of these solutions may perhaps even make regular SM promoting efforts questionable in some industries or conditions. 

For illustration, a street vogue small business targeting adolescents and youthful adults does not have to devote hundreds of dollars on Facebook’s paid ads and pray to get plenty of publicity. Their perfect focus on viewers is really probably presently there on Tiktok or Instagram Reels, so it’s simply just a matter of reaching and attracting them to the company. The first fees of carrying out so are nominal in comparison to the classic promoting tactics. What’s more, the two applications are totally free-to-use and have to have only a little bit of ingenuity to start off.

Both of those Expert services Have Lots of Influencers

What is extra, TikTok and Reels make it very effortless to drastically enhance your audience in a short period of time. While ordinarily you’d have to have interaction in lengthy and dangerous social media strategies with other makes to mutually introduce your audiences to just one another, now you simply can enter into a partnership with a renowned influencer. 

If you manage to protected a experienced relationship with some of them, your products and solutions or products and services really should get exposed or from time to time even outright advisable. These content creato
rs have a pursuing that can variety any where from countless numbers to thousands and thousands of consumers. In addition, their audiences are normally quite faithful.

Quick Video clips May well Produce Problems

On the other hand, there are specified anxieties too. Since the two Reels and TikTok foundation their full model on short-movie varieties, they in fact encourage a shorter awareness span amongst people. That can build long term troubles for much more usual social media strategies, such as high-high-quality informational films or shared blog site posts. Right after all, why go through a detailed post on some providers or goods if you can enjoy a minute-long video clip? 

Moreover, a terribly designed marketing campaign centered on this small-type written content can backfire and push buyers away. It’s really hard to set all the required information and facts into such a minimal online video, and some shoppers could possibly make a buy with no realizing all the essential particulars. This, in turn, can lead to dissatisfaction.


As you can see, both equally TikTok and Reels offer you a ton of gains to brands wanting to get publicity on social media. Nevertheless, each platform has its personal strengths and weaknesses in distinctive spots. Just before you make your mind up which just one is ideal for your company, take into account a amount of factors to start with. 

Equally platforms enjoy a a little various demographic, so analysis your target audience very first just before committing. You also need to look at if you’re concentrating your efforts on catchy video clip content material or want a really productive ad energy. But in the conclude, both equally of them provide impressive social media marketing capabilities, so you should not regret the option no make any difference what you settle on. Good luck!

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