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Throughout 2021, Americans filed almost 5.4 million new business applications. It was the most in a calendar year to date and proof that Americans’ zeal for entrepreneurship burns brighter than ever.
Sadly, only a few of these businesses will become success stories. In fact, 90% of all startups eventually fail. The leading reason is cash flow problems.
Thus, the secret to giving your business a fighting chance lies in your ability to generate leads. Leads equal sales, and sales equal cash.
Today’s post outlines eight powerful lead generation strategies guaranteed to power your company into roaring success this year.
Let’s delve right in.
Leverage Search Engine Optimization (SEO)
SEO is one of the best lead generation methods available for business today. Why? Because it allows you to reach people who are actively searching for the products or services you offer.
If you can get your website to rank high in search engine results pages (SERPs), you will be able to generate a lot of leads. But how do you optimize your website for SEO?
You can begin by using keyword-rich titles and descriptions. Be sure to create high-quality content, and build backlinks to your website.
Use Paid Social Media
In recent years, social media has become one of the most powerful tools for generating leads. And while organic reach on social media is great, it can be very time-consuming.
That’s why using organic social media is a good idea. You can reach a wider audience with your content and ads with paid social media. Some of the most popular platforms for paid social media are Facebook, Instagram, and Twitter.
Just make sure that you target your ads to the right audience so that you don’t waste your money.
Generate Top-Grade Gated Content
Gated content is content that is behind a paywall or registration form. By requiring people to fill out a form before they can access your content, you will be able to procure leads.
Of course, you need to make sure that your gated content is high-quality and worth the effort of filling out a form. Otherwise, people will leave your website without giving you their information.
Some examples of gated content include ebooks, white papers, and webinars.
Use Email
Email is a great way to generate leads because it allows you to build a relationship with your audience. And the more relationships you have, the more likely people are to do business with you.
With email, you can reach a large number of people with your message. And if you have a good email list, you can be sure that people are interested in what you have to say.
One way to generate leads with email is to include a sign-up form for your email newsletter on your website or emails. You can also use a lead magnet, which is content that you offer in exchange for someone’s email address, such as an ebook, white paper, or webinar.
Leverage Chatbot Conversations
Chatbots are computer programs that mimic human conversation. And they can be very effective in lead generation.
How? By starting a conversation with someone who is visiting your website. You can then collect their contact information and follow up with them later.
Just make sure that your chatbot is friendly and helpful so that you can make a good impression on potential leads.
Host Value-Packed Events
Events allow you to meet people in person and build relationships. Hosting an event also allows you to show your expertise and build trust with potential customers. And if you host a good event, people will be more likely to do business with you in the future.
There are a few different types of events that you can host:
Seminars
You can host a seminar on a topic related to your business. A seminar is a great way to show your expertise and generate client leads.
Workshops
Host workshops where people can learn about your products or services. Workshops get people interested in what you have to offer.
Webinars
Host a webinar on a topic related to your business. This is a great way to generate leads and build relationships with potential customers.
Have a Referral Rewards System
You can offer discounts or freebies to people who refer others to your business with a referral rewards system. This is a great way to get more word-of-mouth marketing for your business.
And the best part is, it’s a win-win for you and your customers. Your customers get rewards for referring others to your business. And you get more leads.
Retarget Previous Visitors
Retargeting is a marketing technique that allows you to show ads to people who have already engaged with your brand. For example, you can show ads to people who have visited your website but didn’t make a purchase. Or you can show ads to people who have subscribed to your email list but haven’t made a purchase yet.
If someone has already engaged with your brand, they are more likely to be interested in what you offer. And by retargeting them, you can generate more leads.
Use the Right Lead Generation Strategies to Stay Ahead
In an increasingly tough marketplace, you need to keep your sales growing to survive. And to generate sales, you need leads. By putting the lead generation strategies we’ve shared here into action, you can see more leads coming to your business.
Would you like professional help with your digital marketing efforts? Get in touch with us today and learn how we can help.