How to Develop an Effective SaaS Content Marketing Plan
Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in
Promote Virtual Events Using AI-Based Programmatic Advertising
Reading Time: 8 minutes Since the beginning of time, we’ve been meeting in person. But the rise of tech and the rise of COVID changed
A Comprehensive Guide To Marketing Attribution Models
We all know that customers interact with a brand through multiple channels and campaigns (online and offline) along their path to conversion. Surprisingly, within the
What Is a Buyer Persona (And Do You Really Need One)?
Meet Michelle. 👋 Michelle is 38 years old and lives with her partner and two dogs in North Carolina. She is the Marketing Manager for
Hoorae Media, Walmart Join to Support Black Content Creators
Producer, actress and recent Beacon Award recipient Issa Rae has been a relentless advocate for inclusivity on her own crews and through her partnerships with
Hiring Questions for Content & Social Managers
Facebook Twitter LinkedIn The hiring process can be a drag. If you’re wondering how to manage the continuous growing pains of your ever-expanding business, or
Your winning CTV advertising strategy in 2023
Your B2B audience is full of avid TV watchers. In the days of linear television, it was nearly impossible (and very expensive) to target them
What Is an EBS? – Headway Capital Blog
By Bonnie Posted on February 14, 2022 When you apply for a small business loan or line of credit, you may be asked
How Musk bought Twitter with other people’s money : NPR
Elon Musk bought Twitter for $44 billion, but almost a third of it was in bank loans. He used a leveraged buyout strategy, which means
Where to Start with Local SEO
Search Engine Optimization – it’s a phrase that strikes both fear and excitement into the hearts of small business owners everywhere. On one hand, it
