Marketing is Never One Size Fits All

Advertising and marketing is never 1 dimensions fits all. Drinking water Quality firms will need to seize the chance to expand as far more families focus on quality h2o.

Here’s the Story

There is an old tale about two footwear salespeople who have been sent to a tropical island:

Right after shelling out a working day going for walks about the island on the lookout for prospects, the very first salesperson emailed the household office environment: “Sending my samples back ASAP. No one listed here wears footwear.”

The next salesperson also used the working day hunting for shoppers. Returning to the hotel that night time, salesperson number two also sent an e-mail: “Send me additional samples ASAP. No just one in this article wears shoes!!”

As we shift into the write-up-pandemic environment, the water high quality industry is poised to continue expanding.

Transferring Forward

Since of Covid’s results on our lives – sheltering-in-place, actual physical distancing, decreased journey, diverse paying out priorities and additional – customer patterns have adjusted. Numerous house owners have built enhancements in their houses, which features larger top quality drinking water and air products and solutions. But other families haven’t taken the action.

What we figured out over the earlier couple decades is that 24/7 obtain to good quality water is a major precedence.

A lot of dealerships are looking for strategies to alter their organizations to satisfy freshly accessible prospective buyers with fantastic new techniques.  Besides the tried and legitimate, there are new choices in lead technology. Glimpse for upgraded engineering, like straightforward-to-make postcard marketing, zoom appointments, new automation technology, and cell apps.

Chance for Progress

The bottom line of this write-up is that if your water high quality business created it by way of the tricky occasions, it can go via the roof now.  There is so considerably nationwide consideration on drinking water high quality and the age of institutional drinking water methods. It will become just about every homeowner’s, just about every parent’s private responsibility to insure high quality h2o for their families from a individual POE or POU point of view.

I am individually on the lookout forward to the approaching WQA Meeting this April. We’ll be in Booth 857. It will be fantastic to see the most recent products and solutions and products and services in h2o treatment method

Continue to be safe and sound and healthier and at the similar time focus on keeping your business moving forward in a optimistic path. Following all, as the 2nd footwear salesperson realized at the beginning of this publish, if the shoe fits, put on it.


Reprinted from Drinking water Top quality Items Journal, Details Dale’s Marketing Column – March 15, 2022


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